Strategy work done for PRAGMA TV Content Creation House.

Role/Tasks: Persona Development, Brand Positioning, Insight Detection, Market Research

When it is time to recognize our efforts and give ourselves the value we deserve.

PROBLEM

INGOT, a safety box rental service, needs to target average savers, but this segment considers this kind of service exclusive for big amounts of money or assets.

INSIGHT

Average savers feel that their assets are not worthy enough to be in a safety box, even when they recognize their own effort to preserve/increase them.

STRATEGY

Teaching them to revalue what they have achieved.

SOLUTION

Showing them that what they have achieved is valuable and should be safeguarded, because is the result of their efforts and the base of bigger achievements in the future.

CREATIVITY

Stories or reels in Instagram

To play, press and hold the enter key. To stop, release the enter key.

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