PROBLEM

COVID pandemic has changed our awareness about environmental care and theway we consume goods. Including skincare products.
People is now aware of what they use in their bodies.
In this scenario, a brand like Labco, a natural cosmetics lab, is more relevant and appreciated.
But the brand needs positioning to be known by the target.

INSIGHT

Changes in our bodies, as time goes by, could make us feel insecure about ourselves.

STRATEGY

These same changes make us naturally uniques.

SOLUTION

To encourage highlighting that unique beauty of each one of us.

CAMPAIGN

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