Work done during Redhook School Strategy Lab
Can you imagine having your therapy session among the clouds, at the Louvre or deep in the ocean?
Role/Tasks: Market Research - Insight Detection - Creative Briefing
PROBLEM
FenixX is a spanish startup. There are virtual or augmented reality immersive rooms, used for therapy sessions. It could be for psychological treatment or any discipline about personal wellness.
the company is looking to increase its brand awareness on social media, achieving 1 million followers on Instagram.
INSIGHT
Patients could feel threatened in traditional therapy sessions at psychologist practices.
Like in a strange space, being observed by someone else.
STRATEGY
To highlight the main role of patients in their therapy.
SOLUTION
Virtual reality becomes a tool to customize the session's environment in benefit of patients.
CAMPAIGN
