Strategy work done for PRAGMA TV Content Creation House.

#STAYHOME and the neverending days

PROBLEM:

Due to the pandemics and lockdown, this beverage delivery app loses its main driver: Friends gatherings. It needs to find a new consumption moment to own.

INSIGHT

The #stayhome makes people feel frustrated because it is difficult for them to differentiate between their work/academic obligations and leisure time.

STRATEGY

To help people to re-organize their routine during the lockdown.

SOLUTION

To reposition APPBAR as a breaking point between the end of the daily responsibilities and the beginning of personal time.

SOME DRAFTS FOR CREATIVITY

Stories on Instagram

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