Search for a change of life: Owners of these wineries often come from other points of the country. They have decided to settle at Traslasierra Valley looking for a new lifestyle, attracted by the chances offered by the soil and the weather.

They found an environment that allowed them to reinvent themselves and develop an entire project, from seed breeding to a bottled labeled final product.

Boutique-style Endeavours: They combine winery with hospitality, offering their guests a different experience, not too centered on the wine itself.

They are small and detailed facilities, managed by their owners, that take care of their visitors in a warmer and closer way.

Self-Identity: Even when the weather is similar to Mendoza and San Juan, they don´t want to compete with them. They look for their own identity.
They started their project with seeds brought from Cuyo. But, as these projects have developed, they have been working with seeds from their production.
There is also a Designation of Origin project which seeks to create a unique blend, mixing some of the grape varieties that have adapted better to the region.

Sustainability: Most of these winery projects are carried from an organic or bio-dynamic scope. Cultivating the land in a conscious, shared, and responsible way as a goal. Taking care of plants, animals, and people.
They seek an Economy of the Common Good, empowering small producers.
They believe that is better to have 10 small wineries than only a big one.
They also believe in knowledge-sharing and alliances.  There is a collaborative spirit here. 

Regional Development: Another goal is to create a winery tourism hub, looking for regional development and real estate revaluation.
As it was mentioned, wine as a product is not the main objective. It is a trigger for a more integrated experience, that includes gastronomy, accommodation, and guided tours.