Most of my work profile tests remark on my analytical skills, creative personality and critical thinking abilities.
Yes.... that used to sound inconsistent to me too.
Fortunately, I could realize that this mix of rationality and creativity allows me to understand better the context in which brands connect with people and to find an original path to send an effective message.
SKILLS
BRAND positioning
Consumer insights
persona development
cultural analysys
storytelling
MISSION/VISION/
UNIQUE VALUE PROPOSITION
SOCIAL ETHNOGRAPHY
TRENDS forecasting
WORKS
ABOUT ME
I have always enjoyed being in balconies and terraces. From there I can see buildings and the lights on or off of their windows.
I feel that, behind each glass, there are human beings with stories to tell.
Wishes, dreams, beliefs and need to be heard.
For that reason, today brands have the chance to echo these stories and become a reflection of that what people care about,
believe and seek for themselves.
CONTACT
 LABCO: Natural Cosmetics Lab |  INGOT: Safety Boxes |  APPBAR: Beverages Delivery App |
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 GUINNESS: Beer |  Closca: Biking |  Fundación Itaú: Emerging Artists Contest |